Hiya vs Mary Ruth’s: Which Kids Vitamins Are Better

It’s a constant fight with our kids each day, attempting to get them to eat their fruits and veggies at every meal. It can also … Read More

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It’s a constant fight with our kids each day, attempting to get them to eat their fruits and veggies at every meal. It can also be such a battle to try and get them to take their vitamins each day. On a search to find a great vitamin brand that would meet nutritional requirements while also motivating our kids to take a daily supplement, I came across the brands Hiya and Mary Ruth’s.

Let’s look at what Hiya and Mary Ruth’s have to offer in the way of children’s vitamins. I’m about to break down what products they offer, what I like, what I don’t like and how both brands compare.

Key Decision-Making Factors Before Buying Mary Ruth’s or Hiya Kids Vitamins

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  • Hiya contains 15 essential vitamins and minerals in each dose.
  • Your kids will love having their own Hiya vitamin bottle and decorating it to really make it their own.
  • You can also purchase the Hiya Daily Multivitamin product for kids with added probiotics. Read our hiya kids probiotic review to learn more!

Mary Ruth's Kids Gummy Vitamins

  • Mary Ruth’s Kids Multivitamin Gummies is a sugar-free product that contains stevia.
  • The nutrients in Mary Ruth’s Kids Multivitamin Gummies are designed to boost immune function, fill nutritional gaps and support overall health.
  • Mary Ruth’s is very affordable, especially if you sign up for their subscription service.



All About Hiya Kids Vitamins

hiya kids vitamins

Hiya has created a kids multivitamin supplement that is made using 15 different essential vitamins and minerals. Chosen specifically for their ability to support a healthy immune response and facilitate growth and development, Hiya Kids Vitamins have a pleasant consistency and a flavor that our kids love.

Our children are five and almost eight. Since they’re still pretty young, it’s easy to get them interested in taking a daily multivitamin if they’re involved in the process in some way. They each have their own Hiya bottle, which comes with stickers that they can use to decorate and customize. This simple feature has made it convenient to give our kids their vitamins. They grab their own bottle each morning and bring it to us so they can take their dose.

Read our experience and review of hiya vitamins to learn more, or compare hiya vs first day, another popular kids multivitamin brand!

Important Facts

  • Hiya Kids Vitamins are made using essential vitamins and minerals, such as vitamins A, C, D, E, folate and B12, along with zinc.
  • I love that Hiya has also added a fruit and vegetable blend to this product. Our kids are getting nutrient-rich products like apples, beets, blueberries, carrots, cabbage and more, in every dose. They would never be eating these foods every day otherwise.
  • The Hiya vitamin bottle you receive is reusable. This cuts back on waste. Your refill orders just get poured directly into your existing bottle.
  • Hiya provides a discount when you’re purchasing their Kids Multivitamin for multiple children. Each child gets their own decorative bottle.

My Kids’ Experience With Hiya

Like I mentioned, our kids love that they each have their own Hiya bottle that they were allowed to decorate however they wish. This was part of the process of showing them their new multivitamins and talking to them about the expectation of taking them daily. It became a family activity to get everything set up, which I really think helped with the process.

Our routine includes coming down to the kitchen first thing in the morning. I start to make breakfast, and the kids grab their vitamin bottles so we can give them their tablets. They seem to really like the flavor, and it doesn’t seem like Hiya vitamins have that unpleasant gritty texture that so many products have.

We really like the immune boost that these vitamins have provided to our kids. Kids at school are always sick, but we’ve managed to avoid a lot of illnesses so far. Energy levels also seem to be impacted. Our kids don’t seem to sleep in quite so late and have more energy throughout the day.

What We Like

  • The customizable bottle is a big selling point.
  • This product from Hiya contains all the most important vitamins and minerals that kids need during their developmental years.
  • We save money by purchasing products for two children at a time.
  • Hiya’s fruit and vegetable blend is a great selling point.

What We Don’t Like

  • We would be interested in trying out the Hiya Daily Multivitamin with Probiotic, but the price doubles for that product.
  • Hiya mega-doses with some of their ingredients.

All About Mary Ruth's Kids Multivitamin Gummies

mary ruths kids vitamins

The Mary Ruth’s brand has a Kids Multivitamin Gummies product that includes a blend of vitamins and minerals that are ideal for toddlers and small children. This nutritional profile includes vitamin A for normal growth and development, vitamin C for an immune boost and brain development and vitamin D3 to help build healthy and strong bones and teeth. There is also a B-complex blend in this product that helps with nervous system regulation, energy and metabolism.

The Mary Ruth’s brand is one that we trust in our home. We’ve tried a number of their products. Created by a certified health educator, nutritional consultant and chef, the quality of these vitamins and other products is impressive.

Important Facts

  • You can feel confident with your purchase of Mary Ruth’s kids multivitamins, since the brand offers a 90-day money-back guarantee.
  • This product isn’t super sweet, as it’s flavored with strawberry and papaya.
  • Vegan-friendly.
  • You receive a two-month supply with your purchase, which cuts back on ordering frequency.
  • Sweetened with stevia.

My Kids’ Experience With Mary Ruth's Kids Multivitamin Gummies

When we initially introduced Mary Ruth’s Kids Multivitamin Gummies to our kids, they were happy to try them. Gummies tend to be really easy to give our kids, and they liked the flavor of this product. However, they seemed to get bored with it quickly. They weren’t as interested in grabbing the bottle and eating their daily gummy after a few weeks went by. Plus, we don’t love giving our kids gummy supplements every day. They can get stuck in their teeth, and we have to be really diligent about making sure we brush shortly after.

What We Like

  • This product is sugar-free, so it’s not like those other sugar-covered gummies.
  • Our kids liked the flavor.
  • There are roughly one dozen essential nutrients in each dose.

What We Don’t Like

  • The gummy consistency seems to be boring for our kids.
  • We’d like to see more of a diverse nutritional profile.
  • Some of the ingredients include very high doses.

Comparing Mary Ruth's vs. Hiya Kids Vitamins

hiya chewables and mary ruths gummies

Taste and Texture

Hiya Kids Vitamins are chewable tablets, whereas Mary Ruth’s has made a gummy multivitamin for kids. Consider which product you think will work better for your household, but we prefer Hiya for our kids.

Hiya Taste Rating

My Daughter’s Rating: 4.7/5

My daughter likes that the consistency of Hiya vitamins is very smooth and not at all gritty. She says they have a fruity taste to them.

My Son’s Rating: 4.5/5

My son is a bit more picky than my daughter, but he also likes these tablets.

Mary Ruth's Taste Rating

My Daughter’s Rating: 4.5

My daughter is a little more texture-oriented, and she wasn’t a big fan of the gummy opion.

My Son’s Rating: 4.6

Our son loves his fruit snacks, so he was happy to take Mary Ruth’s gummies.


Hiya Formula Rating 4.8/5

When you’re selecting a multivitamin for children, you want to make sure that a brand has everything that’s needed for growth and development. I feel like Hiya has the better formula in this regard.

Mary Ruth's Formula Rating 4.2/5

Mary Ruth’s is lacking just a little bit compared to Hiya. Also, the dosing of certain nutrients is very high, while others are low.


It’s important to see some sort of beneficial trend occurring when you’re giving your child a supplement. I think both of these products can provide benefits, depending on what you’re looking to achieve.

Hiya Results Rating 5/5

Our kids were more energetic and experienced fewer illnesses when they were taking Hiya Kids Daily Essential.

Mary Ruth's Results Rating

We did see a bit of a shift in energy when our kids were using Mary Ruth’s Kids Multivitamin Gummies. The immune difference wasn’t as noticeable, unfortunately.

Pricing and Value

Hiya Value Rating 4.8/5

A product that you’re purchasing every month can add up very quickly. I love that Hiya offers a discount for each additional child that you’re buying for. Otherwise, one child’s supply costs $30, or $15 for your first order.

Mary Ruth's Value Rating 4/5

I think that Mary Ruth’s is slightly overpriced, especially considering that you can get something more affordable that has a better nutritional profile. The cost of a two-month supply is $32.95.

Which Toddler Vitamins Did My Kiddos Like Better: Mary Ruth's or Hiya?

Our kids preferred Hiya Kids Daily Multivitamin. It was easy to get them to take it daily; they love being in charge of their own bottle, and the discount for multiple children is something we love as parents.

My Recommendation

You may want to speak with your family’s trusted pediatrician to find out if there are any specific nutrients that your child should be supplementing with. Otherwise, look for a product that contains all of the essentials. In this case, Hiya does a great job at including everything that is needed for optimal growth, development and immune support.


Choose Hiya If...


  • You like the discount that’s available for multiple children.
  • You want individual bottles for each of your children.
  • The nutrient profile of this product is right in line with what you are looking for.
  • You’re looking for a low-sugar or sugar-free multivitamin.

Choose Mary Ruth's if…


  • Your children prefer gummy-based supplements. Just make sure they’re brushing well!
  • You want a 60-day supply option.
  • You’re using other Mary Ruth’s products and like the brand.
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Courtney D'Angelo, MS, RD

Courtney D'Angelo, MS, RD, earned her masters degree in Nutrition and Foods from the University of Georgia. She's a Registered Dietitian at Morrison Healthcare and has a strong passion in helping people improve their wellness!

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